Our Motivation
Mastering behavior change.
Emotional Economics is rooted in the conviction that effective strategies, products and positionings only work when they take real human behaviour into account and anticipate it correctly. People act emotionally, intuitively and context-dependently – not in the way standard models assume.
This perspective is essential for business, politics and society alike. We support companies and institutions in understanding these dynamics and translating them into concrete solutions and actions. Because only those who understand behaviour can successfully change behaviour.
Our Services
We advise companies based on behavioural economics, psychology and behavioural design. Our goal: to design strategies, products and organisations in a way that makes them behaviourally effective by addressing the real drivers of human behaviour.
Strategy
We develop impactful strategies that do not start from the idealised “homo oeconomicus”, but from the actual — often emotional — decision-making behaviour of people. Drawing on insights from behavioural economics, we identify the levers that enable companies to achieve sustainable competitive advantage, from strategic direction through to practical implementation.
Positioning
Strong positioning is not created by differentiation alone, but by relevance in the minds of customers. We help companies sharpen their positioning so that it reflects people’s emotional and psychological needs and decision heuristics. The result is a positioning that is intuitive, credible and behaviourally effective.
Behavioral Pricing
Prices are never purely rational. We design pricing structures, models and communication based on behavioural economic principles such as reference pricing, perceptions of fairness, framing and loss aversion. The objective is to increase willingness to pay without compromising trust or brand value.
Conversion and Completion
Purchasing and decision-making processes rarely fail because of a lack of information — but because of friction, uncertainty or cognitive overload. We analyse customer journeys and touchpoints and optimise them using behavioural design to increase conversion rates and make decisions easier.
Culture & Leadership
Organisations are social systems. We support organisations in shaping corporate culture and leadership behaviour in ways that foster motivation, accountability and collaboration. In doing so, we draw on insights into social norms, incentives, feedback and decision architectures.
Change Management
Change rarely fails because of strategy — but because of human resistance. We design change processes grounded in behavioural economics, with clear decision architectures, effective communication and targeted interventions that promote acceptance and implementation.
Senior Advisory / Second Opinion
As independent senior advisors, we provide a rigorous behavioral economics perspective on strategic decisions, concepts, and initiatives. We help leaders, boards, and project owners identify blind spots, cognitive biases, and hidden assumptions—particularly when facing critical choices, major investments, transformation efforts, or growth initiatives. The objective is not additional analysis, but more robust and reflective decision-making.
Behavioral Sales
We design and deliver sales training programmes based on behavioural economics. The focus is not on traditional sales techniques, but on a deep understanding of real customer decision-making processes. Sales professionals learn how perception, trust, framing, social signals and decision architectures influence purchasing decisions — and how to apply these principles ethically and effectively. The result: more persuasive conversations, shorter decision cycles and more sustainable deals.
Behavioral Diagnostics
With behavioural diagnostics, we create clarity about where and why decisions, processes or initiatives fail to deliver the desired impact. We analyse existing decision architectures, incentive systems, communication formats and processes, systematically identifying behavioural biases, frictions and untapped levers. The result is a robust, prioritised decision basis for targeted interventions in strategy, sales, organisation or change.
Studies & Experiments
We design, support and evaluate behavioural economics studies and experiments. This enables companies to test initiatives in an evidence-based way, understand causal mechanisms and make informed decisions. Behavioural economics thus becomes measurable, learning-oriented and strategically actionable.
Introductory Workshops in Behavioural Economics
In hands-on workshops, we teach the fundamentals of behavioural economics and demonstrate how companies can apply them in practice — in strategy, marketing, pricing, leadership or change. Ideal as an introduction or as a shared foundation for more advanced projects.
Talks & Keynotes
We deliver talks and keynotes on behavioural economics, behavioural design and human decision-making — inspiring, accessible and with a clear practical focus. For companies, conferences and leadership events.
Our Clients
Behaviour is the key to impact — in the public sector, in business and in society.
People do not act purely rationally; they also decide emotionally, intuitively and in context. Using methods from behavioural economics and behavioural design, we support organisations in understanding these dynamics and translating them into concrete solutions. This leads to products, strategies and interventions that take human behaviour into account and make change possible — among customers, employees and citizens.
Public Sector
Federal government, cantons, political parties, associations and public administration (e.g. cantonal governments, employers’ associations, chambers of commerce)
Private Sector
Companies (e.g. financial services, pharmaceuticals, insurance, health insurers, media, energy, mobility, sports)
Culture & Society
NGOs and civil society organisations
Geissler Consulting
For over 15 years, we have been dedicated to understanding how people make decisions.
Luca Geisseler
CEO & Founder
Contact & Feedback
We look forward to hearing from you and to receiving your feedback.